Monday, 5 December 2011


CLICK HERE to see the full collection:

Thursday, 29 September 2011

Fierce in Feathers...

How to look fierce in feathers (and we're taking note!) : Our Alter Ego shoulder piece in stunning photography by Piers Vernon-Kell,

Photography by : Piers Vernon-Kell

Wednesday, 28 September 2011

We LOVE...

It's fair to say that most of what we love, live and breathe is feathers & sequins here at Alter Ego, so imagine our delight when we stumbled across this on t'internet! 

London-based artist Kate McGwire makes intrinsic and intricate artwork from the molted feathers of pigeons. 

Her art is a labour of love, often taking months or even years to collect her materials from hundreds of different sources... although first stop for me would be trafalgar square with a loaf of bread... 

Wednesday, 21 September 2011

Alter Ego @ London Fashion Week!

Wow, what a few weeks... First Burning Man (blog to come, lots to say!) and then an Alter Ego appearance at London Fashion Week... we couldn't be happier! 

We were honoured to have one of the most talked about new artists of this year, Queen of Hearts, shake it out diva style in one of our Alter Ego double shoulder pieces, for the Sheer Magazine LFW launch party. And doesn't she look fabulous?!

Since February this year, Queen of Hearts has been creating quite a stir, becoming one of the darlings of the new music and fashion scene alike. With articles in The Guardian, The Times, Q, Music Week and Sheer magazine, she's been dubbed as the new Kylie / Goldfrapp with a vocal electronic sound and a couture style to die for. Though her debut album is set for release in 2012, watch out for this sassy lady as she'll be touring far and wide this year. 

Our Alter Ego flavour of the month, Queen Of Hearts in gorgeous couture performance costumes - couldn't be a more perfect fit for us! 

Supporting Queen of Hearts and other up and coming talent, Sheer Magazine is exactly what the industry's undiscovered artists have been waiting for. A brand new magazine focussing on fashion, art, photography, and music, Sheer Magazine is now available on the shelves of Selfridges, Harrods, and Smiths amongst many, launching in over 40 countries during this London Fashion Week. 

Listen to Queen of Hearts here!
Check out Sheer Magazine here!

Wednesday, 10 August 2011

Alter Ego in the Telegraph Magazine

In a piece that took inspiration from women in the music industry, one of our signature Alter Ego epaulettes was worn by the gorgeous Charlie Scott. Cue proud moment of our very first piece of press coverage in the aspirational Telegraph Magazine on Saturday 6th August. 

Sunday, 7 August 2011


Officially the best unkept secret, SGP's romantic charm succeeded in seducing us all. Leaving our cares at the front gate, the Alter Ego team and good friends set about spreading love, sequins and feathers to fellow festival goers and indulged in the beautiful playground of creativity that is The Secret Garden Party. 

It all begins with special thanks to The Secret Emporium for inviting us to be in their boutique tent alongside some super talented designers with our very own and first ever Alter Ego stall. 

Our home at Secret Garden Party in The Secret Emporium Tent
 The Alter Ego team : Lisa, Emma-Jane, Becka & Sue

Some of our wonderful friends, who have offered overwhelming support of us, proudly wearing our creations out and about at the festival (mainly the pagoda! Best parties!) 

Wish we could say this was ours; this magnificent creature got our vote of Alter Ego of the festival! 

Surprises lurking around every corner; the beautifully creative art installations and quirky decorations makes this one of our favourite places to be in the UK 

Love you SGP xx

Monday, 1 August 2011


We're so excited to officially welcome the gorgeous Becka Cutler to the Alter Ego team as our Product Development & Design Assistant. Having been behind the scenes for the last few weeks and a huge support to Alter Ego since day one, we can't wait to get stuck into our new plans with Becka... watch this space Burners, there's some exciting things to come! xx

Becka Cutler : Alter Ego Product Development & Design Assistant (Extraordinaire!) 

Wednesday, 13 July 2011


Best news so far... 

Yipee! We never would've thought it in our first few weeks of launching, but we're proud to announce that Alter Ego will be at Secret Garden Party, our favourite festival of them all; for it's quirky festival goers, it's art installations, the fancy dress, beautiful gardens, good food and exceptional good times!! We couldn't think of anywhere we'd rather be... 

You'll find us in the Secret Emporium amongst some lovely independent designers... and we have some new treats in store for you all!  See you in the Garden... 

Tuesday, 5 July 2011


WARRIOR PRINCESS, beautiful authentic tribal jewellery & Alter Ego bespoke made bold warrior princess accessories. VINTAGE UPCYCLING, bringing the old into the new with an Alter Ego twist...   

Saturday, 2 July 2011


Mud, mud, glorious mud... didn't stop us from sparkling like disco balls all weekend! With a bag full of our new Alter Ego clothing & accessories, we attacked Glastonbury with high festival fever, sequins, feathers, colour and good times. And to top it off, the sun came out just in time for our ID Magazine shoot with Lovebullets and Alter Ego at LBHQ in Shangri-La. Thank you Glastonbury, for your mud, rain, eventual sunshine, creativity, fun, laughter, music, experience, and inspiration!     

Charlie, a cool random at Stone Circle - AMAZING outfit! If that isn't an Alter Ego trying to get out, we don't know what is! And Beyonce... all sparkly... Alter Ego personified.

Some of our wonderful friends Alter Ego'd UP! Thanks for wearing them so well and for the good times! 

 Where the magic happened : LBHQ Lovebullets favela built by The Halo Group. Highlights : You Are We party Saturday, Wolf + Lamb & Soul Clap Sunday, & our ID Magazine shoot on the terrace in the sunshine with Alter Ego & Lovebullets. 

The view from our lovely boutique camping area courtesy of never again shall we return to a normal tent... hmmm, we're thinking possibility of a team up for Alter Ego Boutique Camping tents made of sequins next year??!! HA!  


Our first Alter Ego shoot, and it blew us away! We can't thank enough those that helped us for such an incredible day and start to Alter Ego : Samara Morris and team @ for such an amazing photo shoot, the beautiful Ana for being our STUNNING model, Gina Dowle for such lush juicy make up! We can confirm that Alter Ego excitement was such a high, we can't wait for the next... 

samara morris :

Tuesday, 28 June 2011


To see our collection so far, click here :

Wow, what an amazing week, we couldn't be more excited! A wonderful photo shoot, our Alter Ego launch, a muddy yet sparkling Glastonbury, orders & support galore ... we really have landed with a bang! Lots of LOVE & THANKS to our family, friends, & long suffering feathered out boyfriends for your constant support! There's lots more to come this year, so follow us here, Facebook & Twitter for news, new ranges & general Alter Ego ramblings! 

Photo Shoot : Samara Morris & Team @ www.wearefmg.comModel : Ana Tanaka / Make Up : Gina Dowle @ / Illustrations : Emma Durnell @

Wednesday, 8 June 2011

Gorgeous handmade feathered embellished shoulder accessories 


Festival season is upon us, and at Alter Ego HQ that begs one overriding question ... WHAT ARE WE WEARING?!! When it comes to festival fashion, we believe that anything goes. Luckily for you and us, this is what we love, so watch this space throughout our first summer of launching Alter Ego and we'll promise to bring you exciting vibrant collections that will make you stand out from the crowd. 

It's time to get your sequined glad-rags on and indulge in the adult playground that offers the ultimate escapism from the rat race that makes up the other nine months of the year. And with so many festivals on our doorstep, who's going to argue that there's not an immense summer of fun that we are about to embark upon?! 

Life comes once, and we're going to make damn sure we're having some big fun doing it!