About Us


Born through a mutual love of crazy clothing and any excuse to dress up, the company is founded by three best friends, Emma, Lisa & Sue.

We see the way we dress as a form of self expression. Whether taking inspiration from the vibrancy of cultures around the world, the fierce power of tribal wares, eclectic festival frivolity, raging party times or legendary artists, Alter Ego is here to invite your imagination run away with you to become who you want to be. Finding your inner persona isn't just for the bold. It's for everyone to indulge in and enjoy.